Look 666% cooler* this Amazon Prime Day with these Ray-Ban deals

Metal Hammer

Amazon Prime Day 2020 is fine for picking up a vinyl boxset-shaped bargain or getting yer sweaty paws on some better headphones, but there’s more to it than that: Prime Day can help you look like an icon, too.

Yup. James Dean, Muhammad Ali, Bob Dylan, The Velvet Underground, Ray Charles, Johnny Cash. The list of iconic Ray-Ban wearers is huge. Johnny Marr once designed his own version of Ray-Ban’s Signet glasses, The Blues Brothers wouldn’t wear anything else, and the Reservoir Dogs wore ’em as they walked in slow-mo to Little Green Bag and wasted cops.

Duck!

Phew, that was close. Unbelievably, the classic Wayfarer design, as worn by Mr White, was almost discontinued and saved by product placement in Hollywood movies. As Gentleman’s Journal noted: “Ray-Ban managed to secure a deal in 1982 with Unique Product Placement of Burbank, California, which placed Ray-Bans in movies and television programmes and promptly reignited their popularity – these were the years of The Blues Brothers and Risky Business… They stood for rock and roll, they stood for rebellion and they oozed cool factor.”

Ray-bans

Bob Dylan and The Blues Brothers: iconic Ray-Ban wearers. (Image credit: Amazon)

But of course, the cool-factor don’t come cheap. Apart that is, from today when Ray-Ban are working with Amazon to deliver big savings on classic styles. You can see the full range at Ray-Ban itself – and even virtually try them on – but the real bargains live at the Ray-Ban section on Amazon. Below are just a few highlights.


Ray-Ban Justin Rectangular Sunglasses | £128.72, £53.00
59% off. “
For both men and women who are looking for stylish, durable, and prescription-ready polarised sunglasses, the Ray-Ban Justin RB4165 is right up your alley,” says Ray-Ban. Polarised and inspired by the iconic Wayfarer sunglasses, the Justin style has been redesigned with slightly larger rectangular lenses. These sunglasses feature fresh new frame colours, stunning coloured lenses, and a rubberised frame finish to really give them that extra edge.”View Deal

Ray-Ban New Wayfarer Sunglasses | £128.72, £84.04
35% off.  “The smaller sleeker counterpart to the original 1956 Ray-Ban Wayfarer. Featuring the same chunky style frame and slightly flared eye-pieces, Ray-Ban say that “the New Wayfarer is more compact for a subtler contemporary feel, paving the way for the new generation. Go quirky yet understated in blue with clear edging that gives a unique twist on tradition.”View Deal

Ray-Ban Clubmaster Wayfarer Sunglasses | £128.72, £87.00
The Clubmaster was worn to perfection by James Dean, who defined their unusual ‘Last of The International-intellectual-Saucepot’ vibes. Ray-Ban themselves put it more tastefully: “Ray-Ban Clubmaster sunglasses are retro and timeless. Inspired by the 50’s, the unmistakable design of the Clubmaster Classic is worn by cultural intellectuals, those who lead the changed tomorrow.” I think what they’re saying is: you would, wouldn’t you?View Deal


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